Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017. Coming from ad agency Anomaly, the ad, ‘Born the Hard Way,’ celebrates the brand’s 141 years of business. The commercial shows the story of Budweiser’s founder, Adolphus Busch, and his journey from Germany to St. Louis, where he met his future business partner, Eberhard Anheuser, and started the Anheuser-Busch company. ‘Born the Hard Way’ is ranking on iSpot’s Top 10 Pre-release & Teasers list. Last year, the beer brewer aired two ads: one featuring British actress Helen Mirren politely telling off drunk drivers and encouraging viewers to #GiveADamn. The other, titled ‘Not Backing Down,’ was a continuation of Budweiser’s ‘Brewed the Hard Way’ campaign. The ads took 4th and 20th places respectively in our game day digital engagement rankings.
Budweiser Super Bowl 2017 TV Commercial, ‘Born the Hard Way’
Budweiser’s Super Bowl LI commercial tells the story of its founder, Adolphus Busch, celebrating the brand’s 141 years of working toward achieving the American dream. After leaving Germany, Busch ventures out into the United States with one mission: to brew beer. He experiences are few rough patches along the way, but when he reaches a bar in St. Louis he meets his future business partner, Eberhard Anheuser.
Duration: 60s
Status: Online-Only
Advertiser: Budweiser
Advertiser Profiles: Facebook, Twitter, YouTube
Product: Budweiser
Tagline: “When Nothing Stops Your Dream, This Is the Beer We Drink.”
Mood: Active
Super Bowl Commercial: Super Bowl LI, 2017, TBD
Events & Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium
Actor: Sam Schweikert
Production: Chris Sargent
Agency: Anomaly
iSpot.tv Review
Budweiser is an official Super Bowl 2017 advertiser. They are set to air one 60-second commercial during the game titled “Born the Hard Way.” Last year, Budweiser aired two commercials including one titled “Give a Damn” featuring Helen Mirren that ended up ranking #4 on the iSpot.tv Super Bowl Ad Performance Report with 4.60% digital share of voice, 72.8 million social actions, 151,815 earned views and over 66.9 TV impressions.
Budweiser – Super Bowl 2017 Pre-game Performance
| Performance Insights
Digital SOV: 11.45% Social Actions: 189,242 Earned Views: 8,449,188 Sentiment: n/a Gender: n/a Primary Age: n/a Tune Out Rate: n/a |
Media Measurement
Online Views: 13,995,767 Social Impressions: 66,924,508 TV Impressions: 3,342,484 Facebook Views: 5,546,579 Airings: Online Only Est. TV Spend: $0 |
Budweiser – Super Bowl 2016 Pre-game Performance
| Performance Insights
Digital SOV: 6.05% Social Actions: 323,258 Earned Views: 3,563,417 Sentiment: 81% positive Gender: 22% Males | 78% Females Primary Age: 55-64 (26%) Avg. View Rate: n/a |
Media Measurement
Online Views: 25,476,479 Social Impressions: 52,975,293 TV Impressions: n/a Facebook Views: 18,993,204 Airings: Online Only Est. TV Spend: $0 |
Budweiser – Super Bowl 2016 Game Day Performance
| Performance Insights
Digital SOV: 6.50% Social Actions: 213,220 Earned Views: 878,937 Sentiment: 69% positive Gender: 47% Males | 53% Females Primary Age: 45-54 (23%) Avg. View Rate: 75.73% |
Media Measurement
Online View: 5,132,127 Social Impressions: 122,647,687 TV Impressions: 123,493,737 Facebook Views: 4,253,190 Airings: 3 Est. TV Spend: $13,659,735 |
Budweiser – Super Bowl 2016 Overall Performance
| Performance Insights
Digital SOV: 4.28% Social Actions: 725,045 Earned Views: 8,132,020 Sentiment: 68% positive Gender: 36% Males | 64% Females Primary Age: 45-54 (24%) Avg. View Rate: 75.73% |
Media Measurement
Online Views: 37,192,172 Social Impressions: 278,345,547 TV Impressions: 124,397,335 Facebook Views: 26,025,825 Airings: 585 Est. TV Spend: $16,970,552 |