Samsung’s first national TV commercial for their music service Milk Music, aired on Monday, July 21. Since its primetime debut, the spot has aired 11 times across eight networks. But it is online where the numbers really impress, with close to 23 million views, and over 16,000 social interactions since July 2, 2014.
Milk Music is a music service that streams “smart” digital radio and is free to Samsung Galaxy users. The spot from creative agency 72andSunny features some of today’s hottest music acts including, Iggy Azalea, John Legend, Lady Antebellum, and Little Dragon, each performing their songs on cue from Milk Music’s navigation dial.
iSpot.tv gives “Put Your Spin on It” an impressive ad effectiveness rating 9.5 (out of 10). This rating measures online activity (social, search, views) and compares it to all other current national TV ad campaigns while also factoring in estimated TV spend. The industry average is 6.3.