Last week we showed you the most-seen ads during the first six days of the Olympics; today we’re updating that list.
From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week still stands, with automakers leading the pack when it comes to visibility, followed closely by TV networks — specifically, NBC (of course), which is still driving a massive amount of impressions with its barrage of promos for its fall lineup of shows.
The brand list remains the same too, with NBC in first place followed by BMW and VISA.
But the ranking of commercials has shifted a bit. Not counting show promos, VISA and Chevrolet ads still lead, but are now followed by spots from UnitedHealthcare, Universal Pictures and Exxon Mobil.
1. VISA: ‘The Carpool to Rio’ Ft. Missy Franklin, Kerri Walsh Jennings
203.2 million impressions
2. Chevrolet: ‘Up: Camaro, Equinox, Malibu, Silverado HD’
194.9 million impressions
3. UnitedHealthcare: ‘Pool Vault’
162.4 million impressions
4. Universal Pictures: ‘Sing’
161.3 million impressions
5. Exxon Mobil: ‘To Do List’
160.8 million impressions