Category: iSpot.tv

CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

iSpot Integrates Facebook Topic. TV’s Most Comprehensive Ad Performance Reporting

  Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad… Read More