Category: & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

CMOs Head to Upfronts with, TV Advertising Analytics

This week, hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 —, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

iSpot Integrates Facebook Topic. TV’s Most Comprehensive Ad Performance Reporting

  Say hello to more comprehensive performance reporting. has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad… Read More

Product Update! Network & Show Reports and New Filters

The platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to… Read More Raises $21.9M to Accelerate TV Ad Measurement

Rapid Adoption of Real-Time Metrics for TV Ads Illustrates Shift in Market Insight Venture Partners Leads Series B Round, Madrona Doubles Down Bellevue and New York – May 19, 2015 –, the company that tracks national TV ads and correlates digital responses in real-time, today announced a $21.9 million Series B funding. The investment… Read More Partners with L2 Think Tank for 2015 Super Bowl Insights is proud to have partnered with L2 Think Tank this year on their in-depth Super Bowl XLIX analysis. L2 is a member-based business intelligence service that benchmarks the digital competence of brands. L2 then provides their member brands with data-driven insights on digital performance. This year’s Super Bowl took on additional significance as Facebook… Read More

Are Super Bowl Ads Worth It?

Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More’s VIP Super Bowl Ad Center is Live!

On Friday, we launched our VIP Super Bowl 2015 Ad Center, which allows clients and guests to view real-time analytics for Super Bowl XLIX teasers, previews and pre-release ads. On Game Day, the Ad Center will have up-to-the-minute changes as Super Bowl commercials air during the Big Game. If you are interested in accessing the… Read More

iSpot Halloween 2014!

Our resident iSpotters embrace this year’s festivities. Our regular office-hopping Tigger impersonator Mikel, never misses a beat. A reincarnated Louise Brooks has joined iSpot, or is that master-chopper Shirene on the left? Axl Abe Rose has also joined the team and pretty much rocks like this all day. And Jeff, pictured right, has got sales… Read More

Ad Age/iSpot Hot Spots – Watch Last Night’s New TV Spots

In an exciting partnership with Advertising Age, will highlight five new and trending TV commercial releases on the homepage. Each weekday, the Ad Age/iSpot Hot Spots will focus on new spots from the previous day, as well as the Most Engaging ads of the past week according to SpotShare – iSpot’s social and digital activity metric. Please view our… Read More Milestones: A Look Back At 2013

It’s been a busy year at and we wanted to take a moment and share some of the highlights. Spot Bowl 2013 We kicked the year off with our 2013 Spot Bowl challenge.  It was a lot of fun and we look forward to doing it again in 2014.  If you missed out last… Read More