Category: News

iSpot Can Now Measure the Causal Impact of TV for Customer Provided Offline Conversion Types

iSpot is excited to announce updates to our TV Conversions solution which further extends our leadership in analytics for TV advertising. Today, iSpot TV Conversions provides actionable analytics for allocation, lift, optimization, and planning. Our solution provides insights into conversion events at a granular level for network, daypart, show, and even specific creatives and airings…. Read More

TV Measurement Evolved: Download the Playbook!

Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More

Research Now SSI and Partner to Measure Ad Effectiveness at Unprecedented Scale

Research Now SSI, a global leader in first-party data and data services, has partnered with, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More Ranked Number 171 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™ announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More

A Winning Game Plan to Refine TV Viewing Data During Football Season has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More