Category: News

Lincoln Nabs Most-Viewed Car Ad Honors AgainWardsAuto, 2/28/19 Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more AdAge, 2/28/19 The PGA Tour lifts liquor TV ad ban and will take gambling sponsorshipsAdAge, 2/28/19 9 VAGUELY UNSETTLING THOUGHTS ABOUT THE FEDEX SAMEDAY BOTAdAge, 2/28/19 ABC Gives ‘Whiskey Cavalier’ TV’s Biggest Promo PushBroadcasting… Read More

Online Views Of Super Bowl Content Highest In 5 YearsMediaPost, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe’s and moreAdAge, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis… Read More

From the beachside El San Juan Hotel in Puerto Rico, the 2018 Beet Retreat (presented by NCC media) gathered high-level media executives including iSpot’s very own Robert Bareuther – Senior Vice President, Business Development, for three days to explore the conference theme –  “It’s All About the Consumer.” Some key topics of the conference included… Read More

iSpot is excited to announce updates to our TV Conversions solution which further extends our leadership in analytics for TV advertising. Today, iSpot TV Conversions provides actionable analytics for allocation, lift, optimization, and planning. Our solution provides insights into conversion events at a granular level for network, daypart, show, and even specific creatives and airings…. Read More

Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More

Research Now SSI, a global leader in first-party data and data services, has partnered with, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More

iSpot Raises $30 Million in Series C Funding, the TV ad measurement company trusted by hundreds of disruptive brands, is excited to announce today that it is bolstering the rapid adoption of its industry-leading TV advertising analytics with an additional $30 million of investment capital. The Series C round was led by two prominent… Read More

MarTech leaders are making big moves to embrace the evolving TV space, and they all revolve around data portability and bringing digital-like metrics to TV. Forbes highlighted the most recent announcement in the list of big moves, LiveRamp and Adobe are integrating solutions to further enable advanced TV advertising and measurement. The message in the… Read More

Our CEO, Sean Muller, recently spoke at the Attribution Accelerator event – one of the industry’s premier events that addresses the advancements made to attribution tracking and measurement – to discuss what true Multi-touch Attribution for TV advertising looks like and to share the TV Attribution advancements that have been making marketer’s lives easier in… Read More

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