iSpot.tv’s Robert Bareuther Featured on Beet.TV

From the beachside El San Juan Hotel in Puerto Rico, the 2018 Beet Retreat (presented by NCC media) gathered high-level media executives including iSpot’s very own Robert Bareuther – Senior Vice President, Business Development, for three days to explore the conference theme –  “It’s All About the Consumer.”

Some key topics of the conference included creative advertising formats and strategies; the best use of data in audience targeting; the changing state of addressable TV; as well as, how impact is measured around performance.

“Business Outcomes” appeared to be a theme amongst conference attendees, with some making note that it’s the most important form of currency.

Check out Robert’s Full Interview – “Shrinking The TV Ad Feedback Loop,” as well as other interviews from Beet.TV’s entire series here.

 

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