iSpot.tv is home to an impressive leadership team, that is skilled at building culture and inspiring teams, all while driving continuous innovation and delivering business outcomes. One member of that impressive team is Chief of Engineering and Product, Anthony Skinner.
Here at iSpot, we know Skinner as a man of action and precision. In his position, he oversees around 90 employees on 11 different teams, and he does it all in an amazing pair of shoes.
Anthony was recently featured in GeekWire’s “Geek of the Week.” Here is a preview of the interview:
What do you do, and why do you do it? Obsess about the quality of our data. iSpot.tv is used by a large number of Fortune 500 companies, startups, and numerous others companies to gain insight into not only their ad spend, but that of their competitors. The only way to have actionable data our customers can count on is to ensure our data is high quality.
What’s the single most important thing people should know about your field? People outside of our industry of Marketing Technology always ask, “Isn’t traditional TV dead?” Traditional TV is not dead! Traditional ad spend was $78 billion in 2018. Admittedly, cord-cutting is growing, and ad spend on OTT platforms is slightly smaller, but not insignificant (about $5 billion in 2018). The large number of OTT platforms makes it impossible for advertisers to understand an ad campaign’s effectiveness. This advertising landscape puts iSpot.tv in a perfect position to help. Our platform allows marketers to understand all ads, rather than looking at traditional and OTT in separate places. You no longer have to wait three months for a Nielsen rating or to get three different reports from Roku, Hulu, and FuboTV. A marketer can simply log in to iSpot.tv and get a report in real time of all of his/her ads.
Where do you find your inspiration? Business-centric documentaries and short stories. I can read, watch and listen to documentaries and short stories all day, every day. We can learn a lot from the successes and failures of business leaders. When you hear the WeWork story, the RealReal, or Bonobos, how can you not get motivated?
What’s the one piece of technology you couldn’t live without, and why? Single-blade razors. Not super high-tech, but life-saving. Perhaps, I am being melodramatic. However, before getbevel.com, I was a walking razor bump. Painful and even more unattractive.
Check out Anthony’s full interview – Geek of the Week: iSpot.tv’s Anthony Skinner tunes into shifting media landscape and which ads work, as well as other interviews from GeekWire’s entire series here.