At iSpot we’ve dedicated many years and invested significantly to develop a TV ad measurement platform that can verify every time an ad hits the screen of a TV, and for how long. Billions of times a day and trillions of times a year, we are capturing and contextualizing the TV ad marketplace to unlock new, better ways of buying and selling TV across linear, VOD, and OTT.
Because of the accuracy and rigor that goes into this, iSpot’s always-on, real-time system of TV ad measurement is now fueling big changes in the way brands optimize TV investments and help networks feel confident selling things a bit differently.
Today we’re excited to expand our mission of bringing greater transparency and accuracy to the entire TV ad market through a collaboration with Moat by Oracle Data Cloud. The company will use iSpot’s real-time impression verification and attention scoring to power the TV portion of Moat Reach.
“True cross-platform measurement — understanding which real people actually receive which ads across platforms — is one of the most foundational questions of advertising,” says Kevin Whitcher, Vice President of Product Management at Oracle Data Cloud. “We’re thrilled to work with iSpot to bring TV and digital ad viewership data together in a way that meaningfully moves the industry forward. When you really break it down to first principles, our collaboration with iSpot allows advertisers and publishers to finally know which real people received an ad that means something to them. To me, this is the fundamental job of a marketer.”
You can read more about the new initiative in the Oracle Newsroom. If you’re an iSpot customer and have questions please contact your success advisor.