Do you know how to unify OTT, TV, CTV advertising?
Inside the Report
As the connected TV (CTV) and OTT viewing continues to grow, advertisers are increasingly asking us for help navigating the new pathways to the TV. Because ads CTV ads are delivered by programmatic engines, validating that the ads actually make it to a TV screen becomes critical. Measuring the unique incremental audience against linear empowers brands to invest with confidence as they search for the “unreachable” audiences with different viewing habits altogether.
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