How Food Delivery, Quick Serve and Casual Dining Brands are Adjusting TV Ads
Inside the Report
Since March, many industries have been forced to adjust on the fly. One of the biggest changes comes for the food industry. Over night, restaurants lost the ability to host dine-in customers, and met increased challenges with pick-up and delivery as state and city governments necessitated service without contact. Meanwhile, food delivery services were met with heightened demand — both from consumers and restaurants — becoming the primary means of “dining out” in the U.S.
Using iSpot data, we can see how the food delivery, quick serve and casual dining industries have adjusted to this new normal for television advertising. This report identifies the top brands, new creative trends and programming shifts as companies balance support for their local communities and keeping businesses afloat.