In the latest episode of Founded and Funded by Madrona Venture Group, Len Jordan sits down with our CEO & Founder, Sean Muller. They go over the journey from building the first comprehensive catalog of TV ad creatives, to becoming the industry leader of TV attribution. We take a trip back to the early days of iSpot.tv, as Sean recounts the very first deal – a semi-cold call from ESPN; and Len recalls some shabby carpet in the first iSpot server room.
iSpot was a pioneer in bringing real-time measurement to TV. Fast forward to today and iSpot is the leading provider of TV attribution – how effective was your ad at spurring customers into action to go purchase your product?