Founded and Funded by Madrona Venture Group (Podcast) – Disrupting the TV Ad Industry with Sean Muller, Founder of Employees at the company’s Bellevue, Washington headquarters
Sean Muller

In the latest episode of Founded and Funded by Madrona Venture Group, Len Jordan sits down with our CEO & Founder, Sean Muller. They go over the journey from building the first comprehensive catalog of TV ad creatives, to becoming the industry leader of TV attribution. We take a trip back to the early days of, as Sean recounts the very first deal – a semi-cold call from ESPN; and Len recalls some shabby carpet in the first iSpot server room. 

iSpot was a pioneer in bringing real-time measurement to TV. Fast forward to today and iSpot is the leading provider of TV attribution – how effective was your ad at spurring customers into action to go purchase your product?

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