Introducing Real-Time TV Ad Wearout

Combat Ad Wearout by Letting Data Drive Your Decisions.

When viewers are tired of your campaign, their behavior starts to show it – they will change channels or pull up the guide in the middle of your ad. With these actions, your average view rate begins to decline and your creative shows signs of wearing out, often resulting in negative brand sentiment and lost sales. Our latest creative wearout feature allows you to detect ad wear out using real-time viewer behavior data from across 9.2M IP-enabled TVs.

You can now easily compare average view rate to impressions at the individual ad level; meaning, you’ll be able to quickly analyze the effectiveness of your ads at generating viewer impressions over time. If impressions are plateauing or dropping, you’ll know it’s time to switch out your creative. 

Start Tracking Creative Wear-Out