HomeAdvisor joined iSpot to discuss the latest and greatest in outcome measurement for TV
October 16, 2019 — St. Pete Beach, Florida
iSpot.tv CEO & Founder, Sean Muller was joined by VP of Marketing at HomeAdvisor, Diana Boyles on the main (rotating!) stage to debate the importance of transforming marketing organizations to focus on business outcomes.
The room was filled with CMOs from the top brands that we know and love, and then polished off with appearances from celebrities and musical acts.
October 17th, 2019 – New York, NY
Innovators across the TV ecosystem gathered at to look at how attribution has changed over the last year, and where we are headed next. The day was filled with buzz around multi-touch attribution, optimization and business outcomes.
Harmen Westra, VP of Sales at iSpot led a sold-out workshop on the myths and revelations of TV Attribution. Eager attendees jotted down advice on marketing stack integration and essential tips for choosing an attribution partner.
Later in the afternoon, iSpot CEO Sean Muller teamed up with Diana Boyles, VP of Marketing at HomeAdvisor on the main stage. Sean began with a brief history of how TV measurement has evolved over the decades, and how iSpot has carved a unique space in the industry with always-on attribution and connection to business outcomes.
Diana took the audience on a journey to see how over the years HomeAdvisor has unified their linear and OTT advertising with connections directly to business outcomes.
“As we moved from an impulse attribution model to something more deterministic, iSpot became our source of truth and what we use for optimization.”– Diana Boyles, HomeAdvisor
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