Bud Light’s Super Bowl 50 ad teaser featuring comedians Amy Schumer and Seth Rogen squeezing into Spanx and blue suits has had 80 million TV impressions as of Friday evening, topping all other pre-Super Bowl teasers and full-length ads. Budweiser has backed the campaign through pre-game ad placements with an estimated media value of $4.7 million. The full-length version of the ad will also feature Paul Rudd and Michael Pena.
Bud Light, ‘The Bud Light Party is Coming’
- Sentiment: 95% positive
- Gender: 49% Males | 51% Females
- Primary Age: 25-34 (35%)
- National Airings: 522
- Est. TV Spend: $4,760,397