Author: Victoria Hanlon

Connect Your TV Ad Impressions to Business Outcomes

Learn How iSpot Clients Connect TV Ad Impressions to Business Outcomes Historically, television advertisers have been presented analytics riddled with poor data quality with limited granularity and precision and next to nothing for real-time campaign measurement…until iSpot. But don’t take it from us, our clients and media metrics research firm Sequent Partners agree. After investigating… Read More

Data Degradation Advisory

On January, 4th, 2018, a large number of companies including iSpot and its partners were impacted by the Intel chip security flaws that headlined the news. More specifically, this incident caused Amazon Web Services (AWS) to apply a sweeping and sudden patch to nearly their entire infrastructure, with little notice to their clients. This led… Read More

2017 Recap: Holiday Shopping Season

Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More

iSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

iSpot Ranks Top 10 in the Deloitte Fast 500

iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

Introducing Real-Time TV Ad Wearout

Combat Ad Wearout by Letting Data Drive Your Decisions. When viewers are tired of your campaign, their behavior starts to show it – they will change channels or pull up the guide in the middle of your ad. With these actions, your average view rate begins to decline and your creative shows signs of wearing… Read More