Author: Victoria Hanlon

Are Super Bowl Ads Worth the Sticker Price?

Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More

Connect Your TV Ad Impressions to Business Outcomes

Learn How iSpot Clients Connect TV Ad Impressions to Business Outcomes Historically, television advertisers have been presented analytics riddled with poor data quality with limited granularity and precision and next to nothing for real-time campaign measurement…until iSpot. But don’t take it from us, our clients and media metrics research firm Sequent Partners agree. After investigating… Read More