Author: Victoria Hanlon

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

Introducing Real-Time TV Ad Wearout

Combat Ad Wearout by Letting Data Drive Your Decisions. When viewers are tired of your campaign, their behavior starts to show it – they will change channels or pull up the guide in the middle of your ad. With these actions, your average view rate begins to decline and your creative shows signs of wearing… Read More

Free Webinar: Welcome to Modern Day TV Metrics

Register for the Webinar   Modern Day TV Measurement: Insights into Real-time Metrics Date: Tuesday, November 8, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In this webinar, we’ll dive into real-time key performance TV metrics, such as first-time airings, estimated spend, and spend SOV. We’ll also share the methodology behind our… Read More

Free Webinar: Understand Your TV Audience

Register for the Webinar   Understand Your Audience: A Deep Dive Into Audience Analytics Date: Tuesday, October 25, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary Gain a deeper understanding of our real-time Audience analytics including Impressions, View Rates, and more. Dig into the key metrics, the methodology behind them, and then… Read More