Author: Leyda Hernandez

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

TV Advertising Report: NFL Football

NFL Football is back! While players competed on the field, Verizon, GEICO, Toyota, Hyundai, DirecTV and others battled it out off the field, spending $567 million to snag the attention of TV viewers. Download the full report: Inside the Report – What was the age and gender of viewers? – How many impressions were live… Read More