Despite increasing fragmentation, the NFL remains the top linear program for both advertisers and audiences. Through the first eight weeks of the 2023-24 season, NFL games accounted for nearly 7% of all national linear household TV ad impressions, making it the No. 1 program by a significant margin. The NFL even managed to grow its… Read More
Once again in Q3, pharmaceutical companies made significant investments in TV advertising. Many unveiled new creative approaches around existing brands, and introduced new prescription drugs that received FDA approvals. For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV ad impressions – there was a strong… Read More
Leading mutual insurance company, Amica, found broader unique audience reach beyond linear TV when it expanded ad efforts to streaming environments. Using iSpot Unified Measurement, Amica analyzed the incremental reach and performance of ads running across linear TV and major streaming providers. iSpot Unified Measurement analysis determined the brand’s streaming ads converted at a 6x… Read More
In January of this year, iSpot voiced support for the formation of the Joint Industry Council (JIC) alongside many of our network partners because the development of standards would help the industry become more competitive, transparent and provide more choice to a marketplace that historically has had little. In June, the JIC publicly released its… Read More
Advertisers Perceptions reports that about a quarter of TV advertising budgets are going to streaming this year (1). Based on daily conversations with many top TV advertisers we’ve found that although cross-platform campaigns are quite common, honing in on the right audience and effectively maximizing the reach of streaming ads is shockingly challenging without a… Read More
According to eMarketer, the cord cutters that were once only a small sliver of the US population will make up more than a fifth of households by the end of 2021 and around a quarter of households by 2022. And with the new generation of “cord nevers” entering the scene, there are no signs of… Read More
Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don’t know what you don’t know. That’s why we’ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and… Read More
Less than a decade ago, a quick search for a specific TV ad would have turned up very little to no information at all. The identification of this gap in public knowledge is what led iSpot’s founders to develop an industry-changing approach to cataloging and measuring every second of every ad aired on television. Search… Read More
Adopting and advancing a TV advertising program is challenging, especially without clear insight into performance. If you’re blind to what’s working and what’s not, you won’t be able to improve, you’ll lose trust, and your efforts will be more vulnerable to criticism and cuts. Yet still too many advertisers continue to spend large portions of… Read More
Consumer habits have rapidly changed, and leading advertisers have been quick to pivot their strategy to match. The restaurant industry has been hard hit during the pandemic. With stay at home orders being enforced by state government, dining rooms are closed, and servers are being laid off. For those food service establishments able to turn… Read More
The U.S. Women’s National Soccer Team (USWNT) crushed it on and off the field in 2019, defeating the Netherlands 2 to 0 in the Women’s World Cup Final. Despite the success in gameplay, TV eyeballs, and social media, the issue of pay inequality casts a long shadow over the women’s team. A frequent contention by… Read More