Archive

Author: iSpot Marketing

Since 2014 iSpot has been your destination for information and analytics for Super Bowl TV ads – and 2019 is no different. Behind the scenes, our team at iSpot is all-hands-on-deck so we can ingest, sanitize, and report on Super Bowl ad performance in real-time. In the hours that follow the big game, we will… Read More

Check out iSpot’s latest insights report on Facebook Advertising on TV. Download iSpot Insights: Facebook Advertising on TV

From the beachside El San Juan Hotel in Puerto Rico, the 2018 Beet Retreat (presented by NCC media) gathered high-level media executives including iSpot’s very own Robert Bareuther – Senior Vice President, Business Development, for three days to explore the conference theme –  “It’s All About the Consumer.” Some key topics of the conference included… Read More

iSpot is excited to announce updates to our TV Conversions solution which further extends our leadership in analytics for TV advertising. Today, iSpot TV Conversions provides actionable analytics for allocation, lift, optimization, and planning. Our solution provides insights into conversion events at a granular level for network, daypart, show, and even specific creatives and airings…. Read More

iSpot.tv has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. iSpot.tv also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More

Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More

Check out iSpot’s latest industry report on Auto & General Insurance. Download iSpot Insights: Auto & General Insurance

Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online & offline conversions, advertisers are able to add digital-like granularity and accuracy to their measurement & attribution. Furthermore, this paves the way for major… Read More

Check out iSpot’s Special 2018 Black Friday Report. Download iSpot’s 2018 Black Friday Report

Back to top