According to a recent report from eMarketer, 2017 will be the year that sees digital ad spend surpass TV ad spend for the first time ever. The report predicts that TV ad spend will hit $72.01 billion while digital ad spend will be $77.37 billion, and it’s a shift that has also been forecast by… Read More
New Metrics Include View Rates, Impressions, and Unduplicated Reach for All Ads Across Live (National & Local), Time-Shifted, VOD, and OTT Bellevue and New York January 25, 2016– iSpot.tv, which tracks activity for TV ads in real-time, today announced it is now measuring TV ad performance across more than 10 million TV screens, representing all… Read More
Real-time System Allows Brands to Understand Same Day ROI on TV Ad Spending TV advertising has long been thought of as a futures market, in part because brands struggle to accurately measure the impact of TV advertising on sales within a time frame that allows for significant, ongoing campaign optimization. A partnership between two TV… Read More
The iSpot.tv platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to… Read More
We are continuing our big rollout of platform enhancements at the Spot Level. We’ve improved the experience to provide you with not just a cleaner look but quicker access to valuable data points!