While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences.  That means helping clients like multicultural… Read More

iSpot has always sought to drive innovation in measurement – from hiring world-class talent to laying a foundation for cross-platform ad-based currencies by becoming the first company to earn MRC accreditation for National TV ad occurrence reporting. Continuing this trend to help our clients and the industry as a whole uncover value, we are proud… Read More

Celebrating the achievements of remarkable women is important here at iSpot, especially during Women’s History Month. With that in mind, we are thrilled to honor our own Lindsey Woodland, who received a Multichannel News Wonder Women Award in New York last week. The annual event recognizes and applauds the achievements of phenomenal women in the… Read More

Under Armour, together with ToolAI, recently made waves in the advertising industry with the use of artificial intelligence (AI) in the production of a new ad. While it’s not the industry’s or the brand’s first foray into AI, the approach garnered press attention and sparked discussions about the future of advertising, particularly with regard to… Read More

Continuing our mission to drive innovation and transform cross-platform TV measurement in reliable ways for publishers, brands and agencies, we’re excited to announce a broad collaboration with Comcast’s AudienceXpress.  AudienceXpress provides market-leading media solutions that allow advertisers to buy premium TV advertising across all screens on an audience basis and, this partnership with iSpot will:… Read More

The 96th Academy Awards was a winner for ABC on Sunday, both in terms of advertising and audience results, according to data from iSpot. This year’s Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next program. The event also delivered 5.10% of the full day’s… Read More

CBS Accounted for 36% of All TV Ad Impressions on Sunday Bellevue, WA – Feb. 12, 2024 – According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an… Read More

Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases.  As Super Bowl advertisers attempt to maximize the impact of their investment, many release their Game Day ads ahead of the on-field action. According to iSpot Creative Assessment, the 2024… Read More

Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases.  Kawasaki launched its first-ever Super Bowl campaign recently, and its playful ode to the mullet is number one with a bullet. As of the writing of this post, its… Read More

Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases.  Perhaps in an effort to join Super Bowl viewers together or simply to avoid painful backlash, Big Game advertisers have been leaning into “Safe” humor (the least offensive type)… Read More

Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. In the world of Super Bowl advertising, storytelling reigns supreme. While celebrities often steal the spotlight, it’s the ads that craft compelling narratives around the brand that leave a… Read More