Each week, iSpot.tv’s Editorial team picks its favorite new ads. Here are the Editor’s picks between August 8 and August 21, 2015.
What does it take for TV advertisers to outperform competitors? The ability to make audiences feel. In the first half of 2015, we’ve seen a plethora of emotion-based ads that have resonated in the minds of consumers. For some this marketing approach has given certain brands the chance to stand out and join the top… Read More
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More
While Supercell’s “Clash of Clans” easily tops iTunes’ most downloaded free mobile game apps, the game developer just as easily leads with the most digitally engaging ads on iSpot. After being on hiatus since Super Bowl XLIX, Supercell returned mid-March with a series of ads that instantly became a viral hit watched by millions of… Read More
What do Hormel Foods, Starbucks and the US Air Force have in common? They’re all adopting a major marketing component to make us feel. Their inspiring ads, each with an “I can” mentality, make us feel like we can make a difference in ourselves and, quite possibly, the company’s sales. Lately, these encouraging ads have… Read More
As the highly anticipated release of Marvel’s “The Avengers: Age of Ultron” approaches, brands are reveling at the opportunity to attach themselves to the year’s biggest movie release so far. Eight advertisers have recently released co-branded national TV commercials, promoting themselves and the movie. Since its first TV airing in early January, the movie trailer’s… Read More
This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More