Author: Andrea Davis-Gonzalez

“I Can” Theme Catches On

What do Hormel Foods, Starbucks and the US Air Force have in common? They’re all adopting a major marketing component to make us feel. Their inspiring ads, each with an “I can” mentality, make us feel like we can make a difference in ourselves and, quite possibly, the company’s sales. Lately, these encouraging ads have… Read More

TV Advertising for Marvel’s “Avengers: Age of Ultron”

As the highly anticipated release of Marvel’s “The Avengers: Age of Ultron” approaches, brands are reveling at the opportunity to attach themselves to the year’s biggest movie release so far. Eight advertisers have recently released co-branded national TV commercials, promoting themselves and the movie. Since its first TV airing in early January, the movie trailer’s… Read More