Author: Andrea Davis-Gonzalez

“I Can” Theme Catches On

What do Hormel Foods, Starbucks and the US Air Force have in common? They’re all adopting a major marketing component to make us feel. Their inspiring ads, each with an “I can” mentality, make us feel like we can make a difference in ourselves and, quite possibly, the company’s sales. Lately, these encouraging ads have… Read More

TV Advertising for Marvel’s “Avengers: Age of Ultron”

As the highly anticipated release of Marvel’s “The Avengers: Age of Ultron” approaches, brands are reveling at the opportunity to attach themselves to the year’s biggest movie release so far. Eight advertisers have recently released co-branded national TV commercials, promoting themselves and the movie. Since its first TV airing in early January, the movie trailer’s… Read More

Lane Bryant’s Angels

This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More