Advertiser Trends Report: Insights From the Rookies

Hundreds of brands have their TV advertising debut per year but what effect does this have on TV advertising as a whole? Our most recent report answers this question by identifying the trends created by first-time and inactive TV advertisers over the last three years.

New Advertisers YoY Spend

Here’s a sneak peak:

– The total number of new advertisers went from 2,051 in 2014 down to 1,806 in 2015 where it held (mostly) steady last year at 1,790
– Net new revenues to TV represent $1.75-1.9 Billion annually
– Growth in new advertising is driven by new medicines, technology products and gaming platforms and websites.

View the full report to learn more or contact your client success manager for the complete list of advertisers new to TV: