Ads of the Week – May 8 – May 15 2015

Each week,’s Editorial team picks their favorite new ads. Here are the Editors’ picks for the week of May 8 through May 15, 2015.

#5 “Heidi Whities: It’s That Easy” Featuring Heidi Klum

To be brief, “tighty whities” make anything funny. Supermodel Heidi Klum makes her business partner, and us, blush when she comes up with a concept for her newest product. Ad Effectiveness Rating: N/A
Industry Average: 7.2
Online Views: 151,000

#4 BEHR Paint: “True to Hue”

BEHR Paint encourages us to be creative and define our inner hues. As “Color Is a Beautiful Thing” by Nina Simone plays in the background, various colors conjure up romantic, surreal and quirky images. “Blue Me Away” is a couple embracing each other while suspended in calm blue water; “Off Broadway” is a father and son venturing out on a fishing trip in a landscape of fog, mountains and islands; and “Fuzzy Duckling” shows a blonde woman rocking glitter yellow eye shadow and a feathery, bright yellow jacket as she strides through tall yellow doors. All in all, BEHR reminds us to define ourselves however we choose. Ad Effectiveness Rating: 7.1
Industry Average: 3.5
Online Views: 1,487

#3 Trivago: “Get Lucky”

Wanna get lucky in your hotel room? Trivago can help, but it’s not what you’d expect. Ad Effectiveness Rating: 8.2
Industry Average: 5.7

#2 Pepsi-Max “Wheatgrass Shake”

Wheatgrass shakes are for suspender-wearing hipsters who still listen to vinyl. At least that’s what Pepsi seems to think with its newest soda-over-health-food marketing mentality. Sounds familiar? By the end of 2012, Taco Bell released a controversial ad, it later pulled, that discouraged people from eating vegetables. The ad mentioned bringing veggies on Game Day was a cop out. Ad Effectiveness Rating: 8.8
Industry Average: 6.8

#1 Dick’s Sporting Goods: “Choices: Who Will You Be”

This week, Dick’s Sporting Goods joined the “fem-vertising” trend. The “‘Who Will You Be?” campaign has focused on the power of everyday decision-making in the life of an athlete – in this ad, it’s about the power of the decision these women make to stay in touch with their inner athlete. We are given a realistic view of the busy lives they lead: we see one woman getting up while it’s still dark outside to go on a run as a mom runs on the treadmill while keeping the baby monitor close to her. All throughout, we see the women’s dedication to make fitness a part of their daily lives and making everyday a victory. Ad Effectiveness Rating: 8.8
Industry Average: 5.4
Online Views: 232,900

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