Category: Ad Insights

Data Degradation Advisory

On January, 4th, 2018, a large number of companies including iSpot and its partners were impacted by the Intel chip security flaws that headlined the news. More specifically, this incident caused Amazon Web Services (AWS) to apply a sweeping and sudden patch to nearly their entire infrastructure, with little notice to their clients. This led… Read More

2017 Recap: Holiday Shopping Season

Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More

iSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

iSpot Ranks Top 10 in the Deloitte Fast 500

iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More