Category: Ad Insights

iSpot Can Now Measure the Causal Impact of TV for Customer Provided Offline Conversion Types

iSpot is excited to announce updates to our TV Conversions solution which further extends our leadership in analytics for TV advertising. Today, iSpot TV Conversions provides actionable analytics for allocation, lift, optimization, and planning. Our solution provides insights into conversion events at a granular level for network, daypart, show, and even specific creatives and airings…. Read More

iSpot Named One of Business Insider’s “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More

TV Measurement Evolved: Download the Playbook!

Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More

Connect TV Ads to Business Outcomes: A New Currency for Media Buys

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online & offline conversions, advertisers are able to add digital-like granularity and accuracy to their measurement & attribution. Furthermore, this paves the way for major… Read More

Big Pharma Spends Big Bucks on TV

The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being… Read More Ranked Number 171 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™ announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More

iSpot has Lift Off!

iSpot is the trusted leader for delivering actionable media measurement and TV attribution insights in real-time, enabling you to have a comprehensive view of the impressions, customer engagement, lift, and conversions that are propelled by your TV advertising. Today, iSpot is excited to announce that we’ve boosted our lift analytics solution, empowering you to determine… Read More

Unpacking 2018 Back to School Ads

  Right in the middle of summer, it starts to happen–you see that first ad for notebooks and backpacks. Another week or so goes by and suddenly you realize that every other ad during the commercial break is for laptops, dorm essentials and new clothes. Back to School season has returned. This year, we decided… Read More