Category: Ad Insights

We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality

We are excited to announce our partners at NBCUniversal are utilizing our conversion analytics to make outcome-based TV selling a reality. While we’ve been working with NBCUniversal for several years, today the media and entertainment company announced that it has expanded its measurement commitment to business outcomes for Audience Studio clients, by partnering with us… Read More

Attention Analytics 101

You may have heard about Attention Analytics, but what are they exactly? And more importantly, how can you use them to measure your TV investment? Attention metrics have long played an essential role in the planning and optimization of digital video campaigns but what do these analytics mean to TV advertisers? Attention Analytics for TV,… Read More

We’ve Partnered with LiveRamp to Match Our TV Ad Analytics to Advertiser’s Digital Segments

You can now connect the Impressions, Attention & Conversion Analytics we provide against your digital segments thanks to our recent partnership with LiveRamp Our union with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, allows advertisers to connect the TV ad impression measurement and performance analytics iSpot provides with digital segments connected… Read More