Category: Ad Insights

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More