Category: Top Performing Ads

The Top Industry Spenders of the 2016 NFL Season

Throughout the 2016 NFL Season, including playoffs through the NFC and AFC championship games, 706 brands have run 2,901 spots 39,877 times across NFL broadcasts, for a total estimated media spend of $4.2 Billion. These brands represent 144 Industries, which spread their spots across 7 networks [CBS, FOX, NBC, ESPN, NFL Network, ABC & ESPN… Read More

TV Advertising Report: NFL Football

NFL Football is back! While players competed on the field, Verizon, GEICO, Toyota, Hyundai, DirecTV and others battled it out off the field, spending $567 million to snag the attention of TV viewers. Download the full report: Inside the Report – What was the age and gender of viewers? – How many impressions were live… Read More

TV Advertising Report: Rio Olympics 2016

  Inside the Report While athletes across the globe competed in Rio – Nike, UnitedHealthCare, Samsung, GEICO, McDonald’s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home. The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124… Read More