Category: Special Events

CMOs Head to Upfronts with, TV Advertising Analytics

This week, hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More

Super Bowl 2017 Brand Highlight – Lexus

Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser ‘Man & Machine’ features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition… Read More

Super Bowl 2017 Brand Highlight – Kia

Kia will return to the Super Bowl for its eighth straight year with an ad from David & Goliath, its agency of record since 2000. The brand released two teasers, ‘Run’ and ‘Iceberg’, both featuring Melissa McCarthy. Last year’s 60-second spot, ‘Walken Closet,’ starring Christopher Walken came in 31st place by digital engagement on game… Read More

Super Bowl 2017 Brand Highlight – KFC

KFC is debuting its first official in-game Super Bowl commercial during the fourth quarter of the Big Game with a 15-second spot. The ad, titled ‘Colonel vs. Colonel’ features Billy Zane as the Colonel who loves gold so much, he’ll put it on his legs, thighs, and tenders. Rob Riggle is also featured, trying to… Read More

Super Bowl 2017 Brand Highlight – Budweiser

Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017. Coming from ad agency Anomaly, the ad, ‘Born the Hard Way,’ celebrates the brand’s 141 years of business. The commercial shows the story of Budweiser’s founder, Adolphus Busch, and his journey from Germany to St. Louis, where… Read More

Super Bowl 2017 Brand Highlight – Bud Light

Bud Light will be advertising in Super Bowl 2017, but with a new approach. The beer brewer is set to air one 60-second commercial with its new tagline ‘Famous Among Friends.’ A one minute, thirty-five-second teaser, ‘Ghost Spuds’ has been released. In the teaser, the brand revives the original party animal, bull terrier Spuds MacKenzie,… Read More