Archive

Category: Ad Watch

PRESENTED BY Inscape & iSpot.tv Krishan Bhatia, EVP of Business Operations & Strategy at NBCUniversal and Sean Muller, CEO & Founder of iSpot.tv, sat down with Todd Spangler of Variety, to discuss how advertisers are seeking the changes that their respective organizations are driving. TV measurement has evolved tremendously. Long gone are the days where… Read More

If there is a single ad category that is synonymous with television, beer would be one of the top choices. Juxtaposed against the long history of beer and investment in TV advertising is the steady decline of beer sales over the last five years. Although Millennials have gravitated to craft beers, their tastes have shifted… Read More

Cannes Lions Preview: How Past Winners Apple, Google and Burger King Are Spending on TVBroadcasting & Cable, 6/14/19 GAME 7 OF THE STANLEY CUP FINAL IS AN ALL-TIMER FOR NBCAd Age, 6/14/19 Viewership Insights: St. Louis Blues Win First Stanley CupBroadcasting & Cable, 6/14/19 Movies Dunk All Over 2019 NBA FinalsTVREV, 6/14/19 WATCH THE NEWEST… Read More

Top media executives gathered in New York City at LUMA’s Digital Media Summit. The one-day summit focused on topics including; mobile monetization, direct-to-consumer marketing, regulation of advertising and marketing, and the future of data. iSpot.tv’s Founder & CEO, Sean Muller participated in the conference and spoke with Beet.tv. Check out Sean’s full interview – “Advertisers… Read More

AS U.S. WOMEN DEFEND THEIR WORLD CUP CROWN, SPONSORS RUSH TO LEND SUPPORTAd Age, 6/7/19 Watch The Newest Commercials On TV From McDonald’s, PopSockets, VW and MoreAd Age, 6/7/19 Watch The Newest Commercials On TV From Samsung, Porsche, T-Mobile and MoreAd Age, 6/6/19 Watch the newest commercials on TV from Google, Progressive, Citi Bank and… Read More

Last week, iSpot hosted the third annual Pre-front at Tribeca Rooftop in lower Manhattan. At this closed-door event, 127 brands and six networks gathered to talk about the new currencies in TV advertising, diving into transacting on business outcomes, measuring tune-in, verifying impressions, and more. The event featured a diverse lineup of speakers, including: Terry Kawaja,… Read More

Direct-to-consumer (D2C) TV advertising has been a staple of the airwaves for decades. In the past, D2C ads were relegated to the darkest corners of the overnight daypart with low production value, repeated 800 numbers, and a call to action of “operators are standing by!” No more. D2C has emerged as one of the hottest… Read More

The Quick Serve Restaurant category has seen a decline in Estimated TV Ad Spend and TV Ad Impressions, compared to the category’s returns in 2018 during the same time period (Jan. 1- Mar. 31). In return, we’re seeing a year over year increase of over 35% on Spots, and an increased number of brands in the category —… Read More

Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.

The Casual Dining experience has evolved over the last two decades, and so has the category’s advertising strategy. So far in 2019, Casual Dining has made impressive strides in its television advertising strategy. Through March 11th we’ve seen an estimated spend of more than $198M across 33 brands, who’ve collectively generated over 23B TV Ad… Read More

It’s that time of year. “New Year, New Me,” accompanied by an influx of health and fitness ads on TV, playing off of this declaration and resolutions. Is January the biggest time period for increased advertising in this category? This is a logical assumption, but with iSpot.tv data we’re able to determine exactly how much… Read More

Note: data below is as of 3:30pm ET Monday, Feb. 25. Numbers may be updated as new information becomes available. As Hollywood celebs rubbed elbows on the red carpet and settled into their seats at the Dolby Theatre in Los Angeles, brands were also gearing up for a big night of glitz and glam. We… Read More

Back to top