Category: Upfronts

2016 Upfronts: BET

Commercial airings: 189,284 Brands: 1,027 Spots: 3,616 Shows aired: 172 Ad time per hr. during PT*: 20 min. 16 sec. Show promos per hr. during PT*: 2 min. 25 sec. Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion… Read More

Upfronts: Turner Networks

TURNER NETWORKS: Cartoon Network (including Adult Swim), CNN, HLN (Headline News), TBS, TNT, TruTV For the first time, Turner Networks is compiling all its TV properties into one Upfront presentation, hoping to lure advertisers on its combined strength and reach rather than each individual channel carrying its own weight. Its Cartoon Network emerged as a… Read More

Upfronts: The CW Network

With a focus on superhero-themed programming like “Arrow” and “The Flash,” and a new spinoff of both called “Legends of Tomorrow,” CW is targeting a younger, male audience. But the real interesting move is the decision to turn its web content studio “CW Seed” into a standalone brand providing original content to web, mobile, and… Read More

Upfronts: Univision

UNIVISION NETWORKS: Univision and Galavision Overview: In the last 12 months, Univision has run ads for 540 brands across over 125k commercials. This year alone Univision has aired commercials for 392 brands with 41,911 commercials.

Upfronts: ESPN

ESPN NETWORKS: ESPN, ESPN News, ESPN2, ESPNU In the age of time-shifting DVRs and over-the-top viewing, few types of programming still command a live audience like sporting events. And ESPN is leveraging that fact hard in its ad sales strategy.

Upfronts: ABC Networks

ABC NETWORKS: ABC, ABC Family, the Disney Channel, Disney XD Note: the Disney Channel does not air out of network advertisements. ABC’s strategy of diversity seems to be paying off. The network posted solid gains in 18 – 49 year old viewing last year, and hopes to continue that by creating a little something for… Read More

Upfronts: Fox Networks

FOX NETWORKS: FOX, FOX News, FOX Sports 1, FX, FXM, FXX, National Geographic, & Nat Geo Wild After last season’s experiment to eschew the traditional pilot process for straight-to-series pickup, Fox Networks is going back to the traditional model. Backing that is a focus on big names and comedy. Rob Lowe and John Stamos are… Read More

Upfronts: A&E Networks

A&E, History Channel, H2, Lifetime, Lifetime Movie Network, fyi While some of the network’s more provocative newer shows like the swinger-focused “Neighbors With Benefits” and sex worker expose “8 Minutes” generate a lot of headlines, it’s the old standards delivering the digital goods.

Upfronts: Scripps Networks

HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, Great American Country Scripps Networks has a reputation for outperforming the mainstream advertising business on the strength of its higher income engage audience. So when it reported expectations of meager single-digit growth in ad revenue this year, analysts took it as a harbinger of a broader… Read More

Upfronts: Discovery Networks

DISCOVERY NETWORKS: Discovery, Animal Planet, TLC, Science Channel, Oprah Winfrey Network, Investigation Discovery, American Heroes Channel, Velocity, Destination America, Discovery Fit & Health Discovery Networks is taking some bold steps this season to better appeal to advertisers, ditching the glitzy presentations of years past and instead traveling to buyers directly. On the docket are at… Read More