Category: Upfronts

CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More

2016 Upfronts: Bravo

Commercial airings: 166,955 Brands: 1,120 Spots: 3,905 Shows aired: 175 Ad time per hr. during PT*: 15 min. 23 sec. Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for Bravo is 84.69%. 90.5%… Read More

2016 Upfronts: E!

Commercial airings: 172,360 Brands: 1,025 Spots: 3,495 Shows aired: 158 Ad time per hr. during PT*: 17 min. 11 sec. Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for E! is 85.28%. 95.6%… Read More

2016 Upfronts: NBC

Commercial airings: 80,817 Brands: 1,525 Spots: 5,565 Shows aired: 208 Ad time per hr. during PT*: 16 min 1 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for NBC is 86%. 96.6%… Read More

2016 Upfronts: TBS

Commercial airings: 196,870 Brands: 1,377 Spots: 5,274 Shows aired: 183 Ad time per hr. during PT*: 18 min 29 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for TBS is 86.48%. 97.9%… Read More

2016 Upfronts: The CW

Commercial airings: 72,173 Brands: 1,148 Spots: 3,683 Shows aired: 177 Ad time per hr. during PT*: 11 min 50 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for The CW is 82.80%…. Read More

2016 Upfronts: CBS

Commercial airings: 93,611 Brands: 1,439 Spots: 5,501 Shows aired: 175 Ad time per hr. during PT*: 16 min 16 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for CBS is 85.5%. 96.2%… Read More

2016 Upfronts: ESPN

Commercial airings: 141,560 Brands: 1,272 Spots: 4,567 Shows aired: 99 Ad time per hr. during PT*: 9 min 13 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for ESPN is 84.3%. 98.8%… Read More

2016 Upfronts: FOX

Commercial airings: 49,937 Brands: 1,285 Spots: 4,381 Shows aired: 249 Ad time per hr. during PT*: 16 min 40 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for FOX is 84.29%. 94.1%… Read More

2016 Upfronts: Univision

Commercial airings: 81,488 Brands: 503 Spots: 1,749 Shows aired: 121 Ad time per hr. during PT*: 12 min 43 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for Univision is 83.63%. 95.4%… Read More

2016 Upfronts: ABC

Commercial airings: 85,914 Brands: 1,502 Spots: 5,379 Shows aired: 205 Ad time per hr. during PT*: 16 min. 33 sec Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for ABC is 85.61%. 95.1%… Read More

2016 Upfronts: MTV

Commercial airings: 208,577 Brands: 771 Spots: 2,799 Shows aired: 166 Ad time per hr. during PT*: 19 min. 22 sec. Show promos per hr. during PT*: 2 min. 4 sec. Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion… Read More

2016 Upfronts: BET

Commercial airings: 189,284 Brands: 1,027 Spots: 3,616 Shows aired: 172 Ad time per hr. during PT*: 20 min. 16 sec. Show promos per hr. during PT*: 2 min. 25 sec. Highest Average View Rate Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion… Read More

Upfronts: Turner Networks

TURNER NETWORKS: Cartoon Network (including Adult Swim), CNN, HLN (Headline News), TBS, TNT, TruTV For the first time, Turner Networks is compiling all its TV properties into one Upfront presentation, hoping to lure advertisers on its combined strength and reach rather than each individual channel carrying its own weight. Its Cartoon Network emerged as a… Read More

Upfronts: The CW Network

With a focus on superhero-themed programming like “Arrow” and “The Flash,” and a new spinoff of both called “Legends of Tomorrow,” CW is targeting a younger, male audience. But the real interesting move is the decision to turn its web content studio “CW Seed” into a standalone brand providing original content to web, mobile, and… Read More

Upfronts: Univision

UNIVISION NETWORKS: Univision and Galavision Overview: In the last 12 months, Univision has run ads for 540 brands across over 125k commercials. This year alone Univision has aired commercials for 392 brands with 41,911 commercials.

Upfronts: ESPN

ESPN NETWORKS: ESPN, ESPN News, ESPN2, ESPNU In the age of time-shifting DVRs and over-the-top viewing, few types of programming still command a live audience like sporting events. And ESPN is leveraging that fact hard in its ad sales strategy.

Upfronts: ABC Networks

ABC NETWORKS: ABC, ABC Family, the Disney Channel, Disney XD Note: the Disney Channel does not air out of network advertisements. ABC’s strategy of diversity seems to be paying off. The network posted solid gains in 18 – 49 year old viewing last year, and hopes to continue that by creating a little something for… Read More

Upfronts: Fox Networks

FOX NETWORKS: FOX, FOX News, FOX Sports 1, FX, FXM, FXX, National Geographic, & Nat Geo Wild After last season’s experiment to eschew the traditional pilot process for straight-to-series pickup, Fox Networks is going back to the traditional model. Backing that is a focus on big names and comedy. Rob Lowe and John Stamos are… Read More

Upfronts: NBC Networks

NBC NETWORKS: NBC, CNBC, MSNBC, Cloo, E!, the Golf Channel, NBC Sports, Syfy, the Weather Channel, USA Network (Esquire/Bravo/Oxygen & Telemundo/NBC Universo had own upfront)