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Category: Ad Watch

The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30.  Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More

iSpot.tv’s Brett Jensen, Director of Data Partnerships, is featured in Ad Exchanger’s “Data-Driven Thinking” series. He gives a refreshing synopsis on how direct-to-consumer brands are being redefined. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up with vegetables and condiments. It’s a funny… Read More

As everyone returns back to reality this week, we’re still reflecting on a week at Cannes Lions – where the conversations of innovation in creative and advertising flow as much as the rosé.             The Variety Studio (presented by iSpot.tv and Inscape) hosted a wealth of CMOs from brands we all know and love – Kellyn Smith… Read More

PRESENTED BY Inscape & iSpot.tv Krishan Bhatia, EVP of Business Operations & Strategy at NBCUniversal and Sean Muller, CEO & Founder of iSpot.tv, sat down with Todd Spangler of Variety, to discuss how advertisers are seeking the changes that their respective organizations are driving. TV measurement has evolved tremendously. Long gone are the days where… Read More

If there is a single ad category that is synonymous with television, beer would be one of the top choices. Juxtaposed against the long history of beer and investment in TV advertising is the steady decline of beer sales over the last five years. Although Millennials have gravitated to craft beers, their tastes have shifted… Read More

Cannes Lions Preview: How Past Winners Apple, Google and Burger King Are Spending on TVBroadcasting & Cable, 6/14/19 GAME 7 OF THE STANLEY CUP FINAL IS AN ALL-TIMER FOR NBCAd Age, 6/14/19 Viewership Insights: St. Louis Blues Win First Stanley CupBroadcasting & Cable, 6/14/19 Movies Dunk All Over 2019 NBA FinalsTVREV, 6/14/19 WATCH THE NEWEST… Read More

Top media executives gathered in New York City at LUMA’s Digital Media Summit. The one-day summit focused on topics including; mobile monetization, direct-to-consumer marketing, regulation of advertising and marketing, and the future of data. iSpot.tv’s Founder & CEO, Sean Muller participated in the conference and spoke with Beet.tv. Check out Sean’s full interview – “Advertisers… Read More

AS U.S. WOMEN DEFEND THEIR WORLD CUP CROWN, SPONSORS RUSH TO LEND SUPPORTAd Age, 6/7/19 Watch The Newest Commercials On TV From McDonald’s, PopSockets, VW and MoreAd Age, 6/7/19 Watch The Newest Commercials On TV From Samsung, Porsche, T-Mobile and MoreAd Age, 6/6/19 Watch the newest commercials on TV from Google, Progressive, Citi Bank and… Read More

Last week, iSpot hosted the third annual Pre-front at Tribeca Rooftop in lower Manhattan. At this closed-door event, 127 brands and six networks gathered to talk about the new currencies in TV advertising, diving into transacting on business outcomes, measuring tune-in, verifying impressions, and more. The event featured a diverse lineup of speakers, including: Terry Kawaja,… Read More

Direct-to-consumer (D2C) TV advertising has been a staple of the airwaves for decades. In the past, D2C ads were relegated to the darkest corners of the overnight daypart with low production value, repeated 800 numbers, and a call to action of “operators are standing by!” No more. D2C has emerged as one of the hottest… Read More

The Quick Serve Restaurant category has seen a decline in Estimated TV Ad Spend and TV Ad Impressions, compared to the category’s returns in 2018 during the same time period (Jan. 1- Mar. 31). In return, we’re seeing a year over year increase of over 35% on Spots, and an increased number of brands in the category —… Read More

Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.

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