Archive

Category: Ad Watch

The Direct-to-Consumer brand category continues to captivate our attention. This category delivered a record number of Spots in the month of May, while January holds reign for the highest amount of Estimated TV Spend, TV Ad Impressions and Airings. Year-over-Year, this category continues to reflect strong growth with new brands joining every quarter. Download the… Read More

Although cars, and thus fuel and oil, are an essential part of life for many people, the industry may not be one that comes to mind when you think of TV advertising. While our screens may often be filled with commercials for the vehicles themselves, fuel and oil ads aren’t as pervasive.  We examined TV… Read More

Whether you’re traveling for business, pleasure or a bit of both, hotel chains want you to feel that their rooms are your home away from home. Some brands are harnessing the power of celebrities such as Anna Kendrick to capture viewer attention at scale via fun TV commercials and woo travelers away from mass booking… Read More

The U.S. Women’s National Soccer Team (USWNT) crushed it on and off the field in 2019, defeating the Netherlands 2 to 0 in the Women’s World Cup Final. Despite the success in gameplay, TV eyeballs, and social media, the issue of pay inequality casts a long shadow over the women’s team. A frequent contention by… Read More

Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More

A mattress may be a rare purchase, but it’s a big one — after all, we spend about a third of our lives in bed, and most consumers want to make sure that time is comfortable. As such, there’s no shortage of mattress stores and brands out there, all eager to explain why their mattress… Read More

The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More

The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30.  Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More

iSpot.tv’s Brett Jensen, Director of Data Partnerships, is featured in Ad Exchanger’s “Data-Driven Thinking” series. He gives a refreshing synopsis on how direct-to-consumer brands are being redefined. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up with vegetables and condiments. It’s a funny… Read More

As everyone returns back to reality this week, we’re still reflecting on a week at Cannes Lions – where the conversations of innovation in creative and advertising flow as much as the rosé.             The Variety Studio (presented by iSpot.tv and Inscape) hosted a wealth of CMOs from brands we all know and love – Kellyn Smith… Read More

PRESENTED BY Inscape & iSpot.tv Krishan Bhatia, EVP of Business Operations & Strategy at NBCUniversal and Sean Muller, CEO & Founder of iSpot.tv, sat down with Todd Spangler of Variety, to discuss how advertisers are seeking the changes that their respective organizations are driving. TV measurement has evolved tremendously. Long gone are the days where… Read More

If there is a single ad category that is synonymous with television, beer would be one of the top choices. Juxtaposed against the long history of beer and investment in TV advertising is the steady decline of beer sales over the last five years. Although Millennials have gravitated to craft beers, their tastes have shifted… Read More

Back to top