We measure activity from the 7.3 million connected TVs, allowing us to provide advertisers with information like how many TV impressions (how many times their ads appeared on TV screens) and how likely viewers are to interrupt the advertiser’s commercials as they air on TV. Below, we rank the top ads of 2017 by impressions, explore which ads of 2017 held the most viewer’s attention and provide a year-over-year comparison of the top ranking ads.
Top 5 Ads – Ranked by Impressions
1. Liberty Mutual, ‘Middle of the Night’
Impressions: 6.6 Billion
Est. Spend: $71.5 Million
Airings: 40,617
Attention Index: 55
2. Bounty, ‘Chores for Mom and Dad’
Impressions: 4.6 Billion
Est. Spend: $54.9 Million
Airings: 20,437
Attention Index: 93
3. Cascade, ‘Cuts Through Tough, Baked-On Food’
Impressions: 4.2 Billion
Est. Spend: $35.4 Million
Airings: 26,519
Attention Index: 85
4. Domino’s, ‘Blood, Sweat and Teardowns’
Impressions: 4.1 Billion
Est. Spend: $79.9 Million
Airings: 25,895
Attention Index: 99
5. State Farm, ‘Jacked Up’
Impressions: 4 Billion
Est. Spend: $66.2 Million
Airings: 28,027
Attention Index: 77
2017’s Stickiest Ads
Of the top 10 ads of 2017, HelloFresh, ‘Tonight We Cook‘ has the highest attention score (140), with 40% fewer interruption than average for ads on TV – making it the stickiest ad on TV this year!
The overall stickiest ads for advertiser’s with $1M+ in Spend, was Reese’s ‘List,” with a 192 Attention Score from 204.7 million TV ad impressions. On average, this Reese’s ad was interrupted 92% fewer than average for ads on TV.
2017 vs 2016
Liberty Mutual was the top spot in terms of impressions, for both 2016 and 2017, despite having 1.5 Million fewer impressions than the year prior – a trend we saw across all of the top 5 top ranking ads.
|
2016 |
2017 |
||
|
Ad |
Impressions |
Ad |
Impressions |
|
Liberty Mutual, ‘Perfect Record’ |
8.1 Billion |
Liberty Mutual, ‘Middle of the Night’ |
6.6 Billion |
|
Prevagen, ‘Memory and Brain Support’ |
5.3 Billion |
Bounty, ‘Chores for Mom and Dad’ |
4.6 Billion |
|
Burger King, ‘Fans’ |
5 Billion |
Cascade, ‘Cuts Through Tough, Baked-On Food’ |
4.2 Billion |
|
MRHFM Law Firm, ‘What is Mesothelioma?’ |
4.8 Billion |
Domino’s, ‘Blood, Sweat and Teardowns’ |
4.1 Billion |
|
Flonase, ‘Attic’ |
4.6 Billion |
State Farm, ‘Jacked Up’ |
4 Billion |