2016 Upfronts: FOX

Commercial airings: 49,937
Brands: 1,285
Spots: 4,381
Shows aired: 249
Ad time per hr. during PT*: 16 min 40 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for FOX is 84.29%. 94.1% of views are live or same day.**

Top Industries

Cable, Satellite TV & ISP
Tax Filing Services
Banks & Credit Cards
Mobile Devices
Computers & Tablets
93.33%
92.27%
90.29%
88.54%
88.42%

Top Brands

DirecTV
Passages Malibu
Charter College
Walmart
America’s Best Contacts & Eyeglasses
94.22%
94.02%
93.65%
93.56%
93.03%

Top Shows

PGA Tour Golf
Breakthrough Prize
FOX College Football Extra
World’s Funniest
FOX College Football Pregame
88.14%
88.01%
87.79%
87.60%
86.91%

Highest Estimated Spend

Top Industries

Auto Makers
Wireless
Fast Food
Movies
Mobile Devices
16.33%
7.70%
6.36%
5.43%
5.39%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Auto Makers
Fast Food
Mobile Devices
Insurance Companies
15.10%
10.48%
9.78%
9.11%
7.59%

Top Brands

AT&T
Samsung Mobile
Pepsi
T-Mobile
GEICO
8.91%
6.21%
4.73%
4.03%
3.29%

Top Shows

NFL Football
American Idol
Rosewood
Empire
College Football
21.28%
7.72%
5.49%
5.34%
3.50%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.

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