2016 Upfronts: The CW

Commercial airings: 72,173
Brands: 1,148
Spots: 3,683
Shows aired: 177
Ad time per hr. during PT*: 11 min 50 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for The CW is 82.80%. 86.7% of views are live or same day.**

Top Industries

Auditory & Vision
Rx: Diabetes & Blood Disorders
Banks & Credit Cards
Tax Filing Services
OTC: Gastrointestinal
93.68%
90.93%
90.57%
89.76%
89.50%

Top Brands

Xeljanz
Chantix
ELIQUIS
America’s Best Contacts & Eyeglasses
Lyrica
98.38%
96.12%
95.13%
94.79%
94.25%

Top Shows

Reign
iZombie
Penn & Teller: Fool Us
Kenneth Copeland
Supernatural
86.34%
86.01%
85.77%
85.59%
85.54%

Highest Estimated Spend

Top Industries

Auto Makers
Wireless Providers
Insurance Companies
Department Stores
Candy & Gum
6.72%
4.81%
4.73%
3.17%
2.61%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Auto Makers
Insurance Companies
Mobile Devices
Department Stores
31.43%
9.08%
6.41%
4.96%
4.70%

Top Brands

AT&T
Old Navy
Target
Mountain Dew
Samsung Mobile
29.81%
3.79%
2.90%
2.79%
2.29%

Top Shows

Supernatural
The Flash
Arrow
iZombie
The 100
12.26%
9.86%
8.88%
8.34%
7.43%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.