2016 Upfronts: Bravo

Commercial airings: 166,955
Brands: 1,120
Spots: 3,905
Shows aired: 175
Ad time per hr. during PT*: 15 min. 23 sec.

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for Bravo is 84.69%. 90.5% of views are live or same day.**

Top Industries

Dating
Travel Websites
Loans & Credit Services
Canned Goods & Soups
Clothing & Footwear Stores
92.08%
91.13%
90.16%
89.31%
89.02%

Top Brands

Starbucks
Otezla
Poise
TJ Maxx
Merck
97.73%
97.20%
96.76%
96.03%
95.80%

Top Shows

Southern Charm
Untying the Knot
Apres Ski
Manzo’d with Children
Inside the Actors Studio
86.62%
85.85%
85.67%
85.61%
85.50%

Highest Estimated Spend

Top Industries

Movies
Auto Makers
Department Stores
Wireless Companies
Snack Foods
9.48%
8.48%
4.96%
3.44%
3.41%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Wireless Providers
Auto Makers
Movies
Insurance Companies
Beer
14.15%
13.17%
7.13%
6.26%
5.00%

Top Brands

AT&T
Bud Light
T-Mobile
Capital One
Samsung Mobile
10.54%
4.87%
2.35%
2.32%
2.24%

Top Shows

The Real Housewives of Atlanta
The Real Housewives of Beverly Hills
Vanderpump Rules
The Real Housewives of Orange County
Top Chef
22.69%
12.48%
11.18%
5.87%
4.42%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.