In 2017, game makers spend an est. $608.4 million in TV advertising, down 2.6% from 2016, while claiming 31.2 billion TV ad impressions. Watch this video to see which ads pulled in the most impressions and kept audiences glued to the screen.
Top 5 Most Seen Gaming Brands in 2017 – Ranked by Impressions
1. PlayStation
Impressions: 7.1 Billion
Attention Index: 107 (7% fewer ad interrupts than average)
2. Nintendo
Impressions: 5.6 Billion
Attention Index: 81 (19% more ad interrupts than average)
3. King
Impressions: 2.9 Billion
Attention Index: 115 (15% fewer ad interrupts than average)
4. Xbox
Impressions: 2.9 Billion
Attention Index: 91 (9% more ad interrupts than average)
5. TOP GAMES INC.
Impressions: 1.5 Billion
Attention Index: 122 (22% fewer ad interrupts than average)