Last week we showed you the brands that are spending big on Olympics programming, plus the ads with the most spend; today we’re updating that list as the games near the finish line.
Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes in second (3.5%) while Samsung Mobile (3.1%) and VISA (2.7%) finish out the ranking.
Looking at individual commercials, Chevrolet’s “Up: Camaro, Equinox, Malibu, Silverado HD” continues to hold first place with the highest estimated spend (2.23%), but Dick’s Sporting Goods has surpassed VISA to take second place, while Samsung Mobile and McDonald’s also swap in the ranking.
1. Chevrolet – “Up: Camaro, Equinox, Malibu, Silverado HD” (112 national airings, 2.23% of spend SOV)
2. Dick’s Sporting Goods – “Gold in US” (72 national airings, 1.56% of spend SOV)
3. VISA – “The Carpool to Rio” (93 national airings, 1.45% of spend SOV)
4. Samsung Mobile – “Busy, Busy, Busy” (32 national airings, 1.41% of spend SOV)
5. McDonald’s – “A Better McNugget” (89 national airings, 1.31% of spend SOV)