Top New TV Advertisers for Q1 2021

Inside the Report

Nearly 570 advertisers made their TV debuts (or returns after at least a year away) in Q1 2021. It’s further proof that despite some lingering uncertainty around audience migrations coming out of 2020, TV remains the best way to get brand messages in front of consumers at scale. Obviously, that’s a long list of brands, but which advertisers and industries made the biggest splash during Q1?

Key Takeaways:

  • New advertisers accounted for 15.8 billion TV ad impressions and nearly 106,000 airings in Q1
  • The Rx: Immune disease industry had the most new TV advertising impressions with nearly 2.8 billion between two brands, SUNOSI and KESIMPTA
  • Go2Bank was the most-seen new advertiser, with over 1.8 billion impressions and more than 25% of those coming from daytime programming
  • Michelob ULTRA Organic Seltzer was also a top-five new brand by impressions, with the Super Bowl being just a portion of its Q1 new product blitz