One Year Since COVID: TV Advertising Insights Report

Inside the Report

A year ago, everything changed overnight as live sports went on hiatus, production schedules were stalled, and lockdowns became widespread around the U.S. The COVID-19 pandemic was part of our everyday lives, and it disrupted every industry, including TV advertising. Networks and brands had to pivot on a dime to adjust to the changing environment around them.

For networks, they adapted by offering increased flexibility as shows were delayed, live events were canceled and dayparts looked entirely different. At the same time, hundreds of brands shifted the tone and messaging in their ads to offer support and words of encouragement, while steering clear of any insensitive topics.

As a result, TV looked significantly different during these past 12 months than the year that preceded it. Reflecting on these pandemic-induced conditions, we see how TV advertising changed in numerous ways – some of which seems poised to stay long after this over.

Our latest free report is a brief look at TV ad data from the last year, and what we’ve learned from these shifts.