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NFL TV Advertising: Which Brands Scored During the Regular Season?

Inside the Report

Starting with the 2021-22 regular season, the NFL expanded its schedule from 16 to 17 games. With that change, brands benefited from additional opportunities to reach the largest audience on TV. 

This NFL TV ad measurement report covers all the must-know insights from the 2021-22 regular season. Dive into the report to see which industries, brands and ad creatives scored big during televised NFL games.

Report highlights include:

  • Peloton increased TV ad impressions during NFL regular season games 444.7% compared to the prior season
  • Of the most-seen TV ads during NFL programming, “Cat” from Chevrolet was among the most Likeable
  • Est. national TV ad spend rose 18% YoY for NFL games
  • 11 of the 100 most-seen brands were “new” to NFL advertising