NFL-in-Review: Top Brand, Industry, Creative Takeaways From Last Season

Inside the Report

It may seem like just yesterday that the dust settled on Super Bowl LV, but the 2021-2022 NFL is fast approaching. Before we move forward, it’s worth looking back at last year to find the top brand, industry and creative takeaways as the NFL sets to embark on what will be an unprecedented 17-game season, and eventually, a mid-February Super Bowl.

Report highlights include:

  • Verizon TV ad impressions outpaced the field during NFL games last year, with over 21% more than then next-most-seen brand
  • Automotive brands & insurance made up nearly half of the top 20 brands by TV ad impressions
  • The NFL Playoffs are a huge part of tax service TV ad budgets every year, with at least 20% of annual spend going toward the NFL every year since 2018