How Ad Viewership Transformed During the Pandemic

Inside the Report

Despite an unpredictable year of TV programming, iSpot found that TV Ad impressions were up on a daily basis in 2020. This is in direct opposition to data provided from antiquated measurement companies. 

A new era of TV ad measurement has arrived. This report is loaded with insights using modern, cross-platform TV ad analytics.

Highlights from the report include:

  • The largest YoY increase was in August 2020 (25.9%), fueled in part by the NBA’s return 
  • The NBA’s return drove a 35.1% TV ad ratings  increase for league-affiliated channels (including ABC)
  • Audiences flocked to niche cable content, like DIY Network