Forrester Report: Improve Business Impact With Marketing Measurement And Optimization
Inside the Report
Now Tech: Marketing Measurement And Optimization Solutions, Q2 2021
C-level executives are now demanding that marketing budgets impact business outcomes. Gone are the days of “soft” metrics like gross rating points (GRPs), impressions, or increases in awareness. Instead, all marketers should modernize their marketing measurement strategy to connect with incremental impact on revenue, return on advertising spend (ROAS) or other financially-grounded KPIs.
Forrester’s report lays the groundwork for understanding why it is essential to invest in marketing measurement and recommendations of technology partners that best align with an organization’s needs.
Highlights from the report include:
- Discover the marketing measurement and optimization solutions
- 5 essential functionalities that enable a deeper level of measurement
- 3 actions to prioritize when modernizing your marketing measurement