2020 Tokyo Olympics Final Report

Inside the Report

The long-awaited Tokyo 2020 Olympics paid off for TV advertisers and sponsors looking to reach highly engaged audiences on a massive scale. Toyota alone served 1.4 billion of the 34 billion total linear TV ad impressions during the televised Games. The brand also topped the charts of breakthrough TV ad creatives, followed by P&G, Reeses and more.  

Download the detailed report for a recap of TV ad insights from the Tokyo 2020 Games and a deep analysis of the top 5 ads in terms of creative effectiveness.

This report features:

  • Key takeaways and creative trends 
  • Media measurement insights by industry
  • Day-by-day linear TV ad viewership insights 
  • Analysis of the top 5 TV ad creatives