Bringing together best-in-breed digital and unified attribution with best-in-breed TV measurement and attribution
For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in a silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and finally solutions exist to bring traditional Linear and Advanced TV into the fold. Find out more about the iSpot Neustar partnership and how you can use iSpot’s solutions to buy or sell TV based on business outcomes. Read more in the press release.