In Q1 2021, nearly 570 advertisers made their TV debuts (or returns after at least a year away). It’s a sign of the shifting dynamics around TV as well as its continued importance as a medium for brands to get messages to consumers..
Even as we come out of the pandemic, audience shifts are still taking place — to new dayparts and new platforms. Advertisers are eager to jump into new opportunities on TV, including the Super Bowl, which welcomed over 20 new advertisers this year while numerous stalwarts sat out of the game.
Our Q1 new advertiser report covers the newcomers to TV, putting a spotlight on the most-seen new brands and also the industries that are fueling the most new advertiser TV ad impressions.
Some of the highlights of the report:
- New advertisers accounted for 15.8 billion TV ad impressions and nearly 106,000 airings in Q1
- The Rx: Immune disease industry had the most new TV advertising impressions with nearly 2.8 billion between two brands, SUNOSI and KESIMPTA
- Go2Bank was the most-seen new advertiser, with over 1.8 billion impressions and more than 25% coming from daytime programming
- Michelob ULTRA Organic Seltzer was a top-five new brand by impressions, with the Super Bowl being just part of a Q1 blitz
Learn more about the new advertisers that burst onto TV in Q1. Download our latest report today.