While the MTV Movie Awards handed out 17 different honors during Sunday night’s three-hour extravaganza, iSpot.tv kept track of all the spots and airings that occurred during commercial breaks.
Forty advertisers, including TV networks and movie studios aired a total of 56 unique spots. Many spots aired multiple times with Fiat airing the same commercial three times. While the majority of spots were the standard 30-second fair, five spots ran for 60 seconds. Television networks also got in on the act, with BBC America, Comedy Central and Oxygen all advertising during the awards show.
TOP 5 BEST PERFORMING ADS:
#1 –Mountain Dew: ‘Come Alive’
#2 –Taco Bell: ‘Routine Republic’
#3 –Taco Bell: ‘Flash’
#4 –Pepsi: ‘Out of the Blue Record Release’
#5 –GEICO: ‘Push It: It’s What You Do’
Fiat: “Big Italian Family”
With young movie fans tuning in, movie studios used the occasion to air no less than 14 movie trailers including Marvel’s “Ant-Man,” Warner Bros.’ “Entourage,” and awards show host Amy Schumer in Universal Pictures’ “Trainwreck.”
Trainwreck movie trailer
For more analysis on MTV Movie Awards ad performance, check out www.ispot.tv