Executive Voices: Why Unification Should Start with TV

Most people know iSpot for measuring every second of TV advertising, and offering the largest website dedicated to showcasing those ads. To others, iSpot is also known for using that data to help track TV media spending, competitive and marketplace trends. But there is so much more.

Top brands and TV networks rely on iSpot as a hub for managing many of their TV advertising needs — from verifying impression delivery and generating segments for audience-based buying, to analyzing consumer attention and response, then mapping it all back to business-outcome impact and ROAS. 

Of course, TV doesn’t work in a vacuum, but because TV is often one of the biggest expenses and the largest black-box in a marketing mix, it’s critical to get it right for all the other ad investments to make sense. 

That’s where unified measurement comes in. When brands know which linear and streaming tv ads are reaching which consumers (and how often), they can start to see the true incremental reach and ROAS achieved through cross-platform buys. That layer of transparency provides something even more important — it’s a baseline by which all other ad formats can be measured.

Using the iSpot pixel and unification platform, brands can tag and measure all other forms of advertising from there and gain a clearer picture of a campaign’s reach and effectiveness, as well as the impact on web visits, foot traffic and product purchases. 

Read more about iSpot’s unified measurement platform here, and talk to an iSpot rep about how it can be put to work for you here

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