Unpacking the Efficacy of OTT for Outcome-Based Local TV Advertising
September 20, 2021 - September 24, 2021
Streaming TV ads offer an effective, efficient way for advertisers to reach and convert new and existing audiences. However, when we think about OTT ad campaigns, they are often perceived at a national level. Learn how iSpot and Gamut are trailblazing a path for the often undervalued and under-appreciated area of local OTT advertising within the premium video ecosystem, which is ripe for utilization by a broad spectrum of advertisers. You’ll get an under-the-hood look at how they are measuring CTV campaigns in a cutting-edge innovative way as they share compelling stats and research around the efficacy of local OTT in driving foot traffic.
SVP, Media Partnerships