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LUMA’s Digital Media Summit: TV Measurement Renaissance

May 17, 2022225 Liberty St. NYC

The TV industry relied on Nielsen’s GRP for decades. Today, more sophisticated approaches to a fragmented TV audience across linear, streaming and digital is required. Timely measured audiences that can capture the downstream performance of ad impressions are becoming table stakes.

On May 17th at 2:50 pm EST, iSpot’s Founder and CEO, Sean Muller, will join other TV measurement leaders to discuss the path to modern TV ad measurement.